Affiliation
De nombreuses plateformes d'affiliation existent sur le marché. J'ai pour ma part principalement travaillé sur Awin, Effinity, TradeTracker et Commission Junction. Ces outils de tracking et tiers de confiance sont un maillon indispensable de l'écosystème en permettant de rémunérer des éditeurs à la performance, que ce soit au CPA, CPL ou CPC.
On y retrouve généralement des sites de bons plans, mais également des réseaux d'influence, des sites médias et des comparateurs de prix ou de produits. L'affiliation est un levier sûr pour les annonceurs mais il faut faire attention aux effets d'aubaine et s'assurer que les ventes sont incrémentales en permettant aussi d'apporter de nouveaux clients. Pour cela, il est important de maîtriser les questions d'attribution et d'avoir une vision de la performance autre qu'uniquement au dernier clic.
Meta Ads
(Facebook Ads)
Meta Ads, formerly Facebook Ads, allows you to target large BtoC audiences, both on Facebook and Instagram. Meta offers a wide range of attractive advertising formats, allowing you to generate strong interaction with target audiences who are not necessarily ready to buy immediately but are likely to consider your offer. By strengthening your presence and brand preference higher in the conversion funnel, you will support your growth in the medium/long term.
LinkedIn Ads
LinkedIn Ads is the ultimate advertising tool for reaching BtoB targets on the world's largest professional network. The targeting criteria are specially designed for the world of work and it would be a shame to miss out on them. Whether it's the type of position, industry, years of experience, degree or technical skills, you can target a large number of professional characteristics that you won't find on any other lever. You can build awareness, but also collect leads and even run conversational campaigns with InMails directly in your targets' mailboxes.
TikTok, Snapchat
& Pinterest Ads
TikTok is the new social network that is a hit with young people thanks to its impactful videos. TikTok Ads allows you to promote your own videos, showing originality and creativity if possible.
Pinterest Ads allows you to promote your products in a positive and inspiring universe. Pinterest allows you to highlight your brand to a creative and predominantly female audience. Also, you will have the possibility to broadcast product ads with a feed, with possible integrations directly from WooCommerce or Shopify.